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Maximize Clicks for Google Shopping?
For those that use max clicks for google shopping, do you use it only for a few weeks then switch strategies to focus on conversions?
We have new incoming products and i’m planning to gain more exposure for our new products then putting them on a manual cpc campaign eventually. But not sure if this is the best way to tackle this.
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Thoughts?
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2 Replies
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Why not use tROAS?
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We will sometimes put new products in their own campaign and use a custom label to help push that product. Switching in and out bid strategies is not good as it messes up the system.
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