• PPC

  Match Types for Keywords with a $1000-$1500 Monthly Budget

  Posted by Future_Clue_465 on November 1, 2023 at 12:19 am

  Hi everyone! I just opened a business where I offer online live courses for students in grades 1-8. Im looking to do Google Ads. My monthly budget is around $1000 – $1500.

  I have 5 ad groups: general, english, coding, math, and science. Each ad group has about 5-10 keywords.

  Here are the keywords (work in progress) I have for coding for example:

  1. coding classes for kids 
  2. coding for kids
  3. online coding classes for kids
  4. coding school for kids
  5. online coding tutor
  6. Virtual scratch coding classes for kids
  7. virtual coding classes for kids
  8. coding camp for kids
  9. python classes for kids 
  10. Computer science classes online for kids 
  11. Programming classes for kids

  Based on my budget, how do I know which keywords to make broad, phrase, and exact? I appreciate any help/advice 🙂 Thank you in advance!

  Future_Clue_465 replied 1 year, 8 months ago 2 Members · 1 Reply
• 1 Reply

• 

  tsukihi3

  Guest

  November 1, 2023 at 2:09 am

  I haven’t checked but I’m sure if you have $1000-$1500/month, you’re going to run out of money with one single keyword like “coding classes for kids” in less than a week, so focus on what makes most sense to you in terms of return and investment.

  **Examples:**

  You know best so you’ll have to choose for yourself — if computing classes make the most money, maybe it’s a good start… but if the competition is strongest on computing class, a lead will cost you more money.

  Online science might not make as much money, but there’s not many people on this segment so it’s less costly to get leads.

  Anyway, here’s a few (handwritten) generic tips:

  * Ensure conversion tracking is in place.
  * Try sticking with Exact/Phrase at first on enhanced CPC.
  * Your budget isn’t going to allow you to work very well with Broad match which works best with Automated Bidding. It’s not an issue in itself.
  * If you have too little traffic coming through, then you can scale up by targeting more keywords.
  * If you’re limited by budget quickly, scale down on what’s working. If you don’t know what works, refer to my initial point & focus on what makes sense to you as a business.
  * Look at volumes and CPC according to the Keyword Planner to see if there are any opportunities to get cheaper traffic coming through
  * Make sure geo targeting is setup correctly.
  * Prevent as much waste as possible by excluding keywords such as “free”, because these things exist…
  * And by extension, eliminate future waste by cleaning your search terms regularly.

  Good luck!

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