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Managing parameters and redirects for SEO and Affiliate Tracking
Hello everyone!
Here's the situation: I have a website. Sometimes people come to it from Facebook via the URL with ?source=fb. Other times, they come from referrals using the URL with ?ref=12345.
I've set up a 301 redirect so that when someone opens URL with ?source=fb, it immediately redirects to URL without the parameters. I did this for SEO reasons, so there would be only one key page and no duplicates.
But now the affiliate program service requires that they be able to track the source, so a specific parameter /?fpr=12345 must always be preserved. They need to track where the payment is coming from.
As far as I understand, the redirect is fine and usually doesn't interfere with analytics. Google Analytics seems to capture the parameter as long as it was present when entering the site.
My question is, what should I do?
1) Remove the redirects for parameters. This is not a problem for search engines.
2) Keep the redirects but make an exception for /?fpr. Let the affiliate system see only the parameter it needs.
3) Remove the redirects for parameters, but add rel "canonical" to the new pages with parameters.
4) Something else? 🙂
Thank you in advance!
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