-
Lower Budget to $.01 on weekends. Effects?
My marketing company had my ads running on Fri, Sat, Sunday despite us not being open on those days. I told them I was wasting money so they said that they will lower my budget these days to $.01
For Mon-Thurs they will keep everything the same. Does keeping my budget to $.01 on Fri, Sat, Sun cause my campaign on Mon, Tues, Wed, Thurs to be negatively affected? Will it go back to a learning phase and mess up the algorithm?
There were a few times where I asked them to pause it and it really hurt my campaign so I don't want to experience anything like that again.
-
1 Reply
-
You can schedule time and days that you want your ads to show up on Google. Ask them to do that.
-
Fluctuating the budget so much will set it back to learning mode. Just use the scheduler so the ads only run during your business hours. If they said they would lower the budget they clearly have no idea what they are doing
-
If I worked at your agency and recommended reducing budget to 1c on weekends, I’d be so embarrassed I’d fire myself.
There is a setting called bid adjustments – ask your agency if they know it – they bloody should- it’s an absolute basic setting – that can be set to easily shut down all ads over certain hours of the day or days of week.
1c budget! Same train of thought and stone age thinking is to have a junior agency staff member wake up at 11.59pm every Friday and manually pause campaigns and wake up at 12.01am Monday to manually turn everything back on again.
-
This method doesn’t make any sense when there’s an ad schedule option to only show ads when you’re open. Also, such large changes in the budget can negatively affect your campaigns.
-
Some of these comments are acting like your campaigns are ruined. Yeah, probably not ideal. But have them use the ad scheduler instead and move on. It’s not that big of a deal.
-
Why would you not want your ads running when you are shut?
Assuming these are lead gen ads.
Is it because you only want leads when you know you can reply to them?
-
Learning mode is a good thing. Don’t be afraid of it.
Use the ad scheduler in google ads to only show the ads during the time and days you want.
-
Fire them if they didn’t know to put an ad schedule on. Honestly it should have been a discussion that happened for onboarding
-
I do have access to my account, should I just use the scheduler and do it myself? I don’t know how to and don’t want to mess anything up.
-
First of all, they shouldn’t dial down the budget and just use the ad schedule.
But second of all, why stop ads on the weekend? I don’t know about you but I research products and shop _more_ on the weekends because I have free time.
If it’s about calls, just schedule the call extension to be off or be clear somewhere you’ll get back to them Monday.
-
The core question here is what type of business are you?
Are you a plumber who is closed weekends? If so, then it makes sense not to show your ads.
Are you selling mortgages, insurance, or sheds? Then spend the $70 per day on the weekends and set up automated sms and email that tells the leads you’ll call Monday.
I’d argue you should just run on weekend and then try to hustle to close the sales Monday. But if your service is something people need right then and there, then just use the ad scheduling tool.
For reference we have a business that budgets $600 /day for ad spend. We use the schedule feature to shut ads off on weekends. We see no impact to lead flow or any issues with performance. But every ad acct is different and ymmv.
-
Dayparting. The answer is dayparting.
-
Just schedule the ads not to run on those days, fluctuating budgets is sure to tank your campaigns. Honestly this is so basic, an ad agency not knowing this is worrying.
-
Just use the scheduling option and disable Fri to Sunday. Don’t change the budget that much and that often, otherwise your campaign will be for ever in learning phase.
-
Forget about the budget and your open/close days,
What’s the main purpose of your recurrent ads? Gain traffic to your socials, location, website, etc. Which basically means, gain traffic so that new people know your business (constantly).
Now, that’s totally different from the *buying process*, after watching an ad, is not common that the customer will buy your product immediately and really that’s not the real purpose of an ad in first place.
So, reducing the ad budget when you are close makes no sense. It just reduces the amount of constant new users that may become potential buyers.
Log in to reply.