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Looking for recent data on false positive rates per click fraud solution
False positives can quickly negate the benefit of using click fraud detection. I'd be interested to hear from other advertisers about their recent experiences with this.
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1 Reply
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I know click fraud software here is pretty controversial, but we do use it. We also have tons of competitors in our space who get pretty click happy, so it’s case-by-case.
I agree it can be a bit too aggressive. Default settings for ClickCease are blocking all VPNS, only 2 visits allowed, etc. We loosened the visit limit (have seen opps come in from those who click on our ads as many as 3 times), and removed the VPN blocking. I check the IPs that have been blocked daily as QA. Those who click 3 times within 1 minute bouncing off each time? We keep those IPS blocked.
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We’ve seen 5-10% false positives with our current solution, what about you guys?
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