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local search 0 impressions for service business
Ive been trying to target companies looking for video conferencing equipment installation, or conference room design quotes in NYC. You'd think out of all places there would be ample search traffic. But when I change my location in google ads to NYC only i get 0-3 impressions per day and of course 0 clicks. This even with no click bid limit. Whereas if i set location to united states I usually get about 10-30 clicks per day.
How can I figure out why location targeting does not work for my campaigns?
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1 Reply
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Lack of impressions is normally a keyword issue. What keywords are you targeting? What are the match types (broad, phrase, exact)?
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Do you have low search volume impressions or maybe a bid limit that could be preventing you from spending? Check you max CPC’s, tCPA or tROAS if you have set these too high or low.
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