Using LinkedIn for lead generation in the residential renovation and custom home-building sector can be very effective. Here’s a strategy to help:
1. **Optimize Your Profile**: Make sure your LinkedIn profile clearly showcases your business, services, and location. Use a professional banner and profile picture.
2. **Join Local and Industry Groups**: Engage in relevant construction and home improvement groups. Share your knowledge and connect with others in your city.
3. **Post Regularly**: Share project updates, before-and-after photos, tips, and industry insights to position yourself as a thought leader.
4. **LinkedIn Ads**: Consider using LinkedIn ads targeting homeowners, real estate agents, and architects in your area.
5. **Engage with Local Professionals**: Connect with real estate agents, contractors, and local influencers who might refer clients to you.
This approach should help you build a strong presence and attract leads in your city.