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Link Building in 2023: Strategies That Have Worked Over The Last 6 Months
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Fantastic post, thanks for sharing! Do you have any recommendations for link building for multifamily websites that have static content (i.e. no linkable assets)? I investigated digital pr/reactive pr agencies, but those places typically charge $5000 for ~10 high-DA links.
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I worry the internet is shrinking in some ways.
It’s all contracting around social media apps/sites and big corporations.
Do these niche sites even exist these days? I miss 00s internet.
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> In this case, we created a calculator as a content break, then used links to rank the content that was built around the calculator. We made the content far more useful to the reader because it now included an interactive calculator. So, when we began the link building it worked a lot better and was more logical…because bloggers, website owners etc. would logically link to the content that was better.
How do you approach the URL structure for this? Do you usually start with .com/honeybadger-calculator/ and redirect it once there’s more content, or leave “calculator” out of the URL altogether?
Mostly I’ve built out calculators as their own standalone pages, but I like your idea a lot better.
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Refreshing to see a post like this.
What are you primarily offering to get these links? Cash? Cash and a provided guest post?
Also, what does your outreach look like? Not necessarily a script… just curious about your approach in the email to kick off the conversation about link placement and whatever you’re offering in exchange.
Awesome post!
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I’m a small business doing my own SEO and I find this very interesting but most of it I can’t really use. Most of my links are built through HARO so I don’t have the ability to control anchor text, whether keywords are nearby it, the relevance of the linking page to my site, the quality of the page linking to my site, etc (well I have some control over the latter two based on which HAROs I respond to).
Also I always link to my home page, not to a page optimized for a given link.
I should probably try to do some guest posts…
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Do you consult? We are an accounting firm based in Sydney. Would love an hour or so of your time to get some advice off you.
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These writeups read more like poorly written case studies than fleshed out strategies.
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This is super useful, thanks for sharing it!
I have a noobie question, I hope you answer this too OP.
How do you actually build backlinks? So far I have done it through guest posts only and asking some website for a link almost never works.
How do you do it? Doesn’t this also require that you have to be amazing at email reachouts, and need to have a good value to offer in exchange of a link?
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Cant belive i read this completely, that was a mega informative read. Thanks <3
Any suggestions for Ecom websites dealing with books?I try mostly ranking category pages through blogs.
Thanks again -
Great post, thanks so much. Sent you a DM!
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Thanks for sharing, this was really helpful. I’m always looking for ways in which we can improve our link building strategies.
I did wonder, about the general planning of this? (For inspiration!)
When you agree with a client the keywords you’re going to target, is it a case of preparing X amount of topics surrounding those keywords, and then outreach?
I imagine you need topic ideas at hand to help with your organic outreach?
And, do you conclude that from the difficulty of a keyword you would need, let’s say, 5 articles to include the target keyword – assess it’s performance after a certain amount of time – and then if it’s not budged, would you continue to create more content around that keyword? Or is there a sort of ‘content limit’.
I suppose your content creation turnaround must be pretty quick, or do you outline a 6 month plan, for example, with the client?
Thanks!
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Thanks for the awesome post, really refreshing. Is buying the only real way to get intentional links?
I have high quality backlinks but they’re totally unpredictable. One month I got 5 big authority links, and that was a year ago. Nothing notable since.
Had zero traction pitching my assets for links or for drumming interest for guest posts.To be clear, I write extremely detailed stuff. I turn yes/no queries into 2k words and transactional keyword into 10k words.
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I always thought this sub could do with something like a wiki. Your posts could form the backlink stuff. Would stop a lot of the basic inane questions wouldn’t it. Nice job btw.
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I really took my time with this post. Been a marketer for a long time and used some similar strategies. Nicely done, applicable for old hands like me and newbies alike.
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Kudos this is a really good post and really good to see there are still people producing real content to actually help people. You’ve got some good karma heading your way.
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