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Limited performance due to missing Gtin…
I keep getting this message in my sku list.
I don’t have skus for everything though.
Does anyone know if this actually harms ad performance? -
1 Reply
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I think you mean you don’t have GTINs for all your products, right?
Do you mean you haven’t been able to obtain them or they don’t exist as there is no manufacturer… typically the only time GTINs don’t exist is for custom products.
If they absolutely don’t exist make sure you flag the products as such.
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Google sent an email in August 2019 that brands who don’t add a GTIN, could be hit with a tier 2 status if their competitors add the GTIN for the same SKUs. All things being equal, add the GTIN or ISBN to your shopping feed if you have them. More quality data is always better than less.
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