• PPC

  Lead Gen tCPA Top of Page Impression Share

  Posted by tonycoinshey on September 4, 2024 at 8:46 pm

  For those running tCPA or maybe even more general, are you seeing more lead volume success with higher top or abs impression share rates? Especially in services industries where results pages have LSAs, GMB, organic, then search ads.

  I’m noticing if LSAs are at the top, there might only be one search ad result most of the time below them. The rest are at the bottom of the page.

  I’m wondering if y’all are seeing any success pushing your cpa targets up to gain greater top of page impression share and seeing lead volume success, which hopefully is translating over to CPL efficiency despite the probable CPC increases.

  tonycoinshey replied 8 months, 2 weeks ago 1 Member · 0 Replies
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