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Lead Gen Advise – Mortgages / Insurance / Legal Sectors & Similar
Hi All,
After some advice on those in the above sectors & similar sectors on things like tracking, funneling and reporting.
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I’ve noticed with these sectors, they tend to have a longer completion time, so although its quick to report on form fills as an example, if applications take time, or cases get delayed it may take 6-18 months, plus there are a high number of un-qualified leads that need to be filtered out.
How do you go about managing this in Google, is offline conversions the best option, do you record the form fills as the primary conversion action or do you use something else like only importing the qualified leads, how do you overcome things like low volume with bid strategies?
Hows best to also report on this as there is obviously delays, so WOW or MOM may not always be accurate.
Any other info or advise you can offer would be much appreciated as im coming from clients who use real time reporting / live conversion goals & finding it difficult to analyse & give the usual answers..
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Hopefully not too wishy washy & all responses welcome to help me understand better.
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