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Landing page optimization with or without A/B testing?
Hello SEO community, maybe you could help me with a question:
The company I´m working for offers meditation teacher trainings and has so far used the keyword „meditation teacher training“ on the landing page. We´ve now discovered that the keyword „mindfulness teacher training“ has a higher search volume (but means the same thing). Should we simply exchange the keywords on the landing page or is it better to first conduct an A/B test to compare the landing page with the old keyword to a second landing page that uses the new keyword?
What is the current best practice?
Thanks for any advice!
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1 Reply
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I think you should set a A/B test, let data decide which title you should use
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