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Landing Page Feedback / Help – 1000+ clicks, 9000 impressions, no conversions
Hi all,
I am looking to see if I can get some feedback on my landing page. I've been dropping money into Google Ads, assisted by a Google Ads expert, and have had ~9000 impressions, ~1000 clicks, and no conversions apart from 4 bots. I have two campaigns running, one local to my area, and one nationwide (US only). A large majority of the traffic simply goes to my landing page and drops off. Some make it to the homepage and team page, and then drop off. I'm not sure if the landing page is the issue here or not, so I thought I'd get feedback from some experts. From what I hear, other firms like mine are bursting at the seams with business, so I'm not sure why I'm not getting any traction with the ads.
https://www.manacpa.com/managed-accounting
TIA for and thoughts and advice!
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1 Reply
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What type of campaign (Search, Display, PMAX) are you running?
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There are lots of layers to this and to be frank, a clear answer depends on a variety of different metrics.
– Is your time on the landing page below a minute? Are people actively engaging?
– What is your campaign strategy + bid strategy?
– How long have you been running these ads?
– Is this a brand-new account?
– etc. etc….
These questions will at least give an understanding of the ‘what’ and the ‘how’.
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Hey, I’m not an ad expert but I manage my Google ads account for my own business which is in the tax industry in Canada.
Have you tried letting Google ads pick your landing page for you based on the keywords being typed? Or even just testing your ads out with a different landing page?
Your homepage gives a more engaging set of information and highlights what you’re about. I’d be tempted to make a landing page out of a modified version of your homepage or something else.
Just my two cents. Best of luck.
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