-
Just opened my business, lots of clicks no conversions (Desperate)
It’s my first time doing any of this, I’ve risked so much trying to get this business off the ground.
And it’s truly heartbreaking when I finally went online and there’s no conversions at all.Am I doing something wrong or is my product/website really that bad?
My website is https://www.ohmus.nl
Here’s my ads metrics so far:
5882 people reached
1791 post engagement
334 clicksThis is the second day of advertising.
(EDIT)
I'm running my ads on META
I would like to begin by saying how grateful I am for all the information and help provided by everyone. From the bottom of my heart, thank you.
I've now paused the ads.
There's a lot of things that I need to focus on:
– Decide if I want to give it a boutique look, or expand the product variety to come across as a "big" brand.
– The website needs some work, a lot of issues are happening and it's not up to standard.
– I clearly need to do way more research on running ads. I rushed it and it's not the sensible thing to do.
– Help users understand the purpose of the product and try to get the point across as soon as they join the website.For those curious, here's the video ad that I'm running:
https://www.youtube.com/shorts/MAFOIKgfDTw -
1 Reply
-
The website needs work.
It strikes me as a “stock” Shopify theme with logos dropped over it.
It’s also kind of expensive in general (I think the product is cool however)
Also, is there only one product in stock on the store? Is a bigger range possible to make things look more fleshed-out and “real boutique-like”?
I believe you’re right in doing Facebook ads rather than search, as this is definitely a “buy it if you think it’s cool” type product, rather than something someone would directly *search for*.
If I were you’d I’d just pause the ads for now and start to address the overall “homemade-y” amateur vibes the website gives off and overhaul it from the ground up, using some professional sculpture boutique websites as inspiration. Then I’d look a bit more into the product price and try and make it a little more “buy on a whim” friendly.
-
U should first try ebay to see if there is any demand.
-
The site on mobile is not great – the menu sidebar is empty when you click on it, there’s an initial weird loading interaction and the alignment and design of the various segments on the homepage cheapens the brand. The item itself is awesome but the website isn’t helping sell it. Hope that helps !
-
334 clicks in two days is impressive, but with no conversions, you might be targeting keywords or audiences that are too broad. But you’ve only been advertising for two days, so patience is VITAL. Most companies don’t see much in the way of results for a month or two in advertising. You also haven’t said what you’re spending.
Others have mentioned the website, so I won’t touch on that, but I cannot stress enough that advertising takes time.
-
You’ll need to wait more than 2 days. That might not even account for any delays in conversions
-
Would you buy from a shop which doesn’t have a [working menu like yours](https://ibb.co/wRfMN6z)?
-
Based on your reply to the comments, I would say just think from the customer’s perspective. Talk to potential customers and get feedback.
-
You won’t know anything for 7 days I would say, it can easily take that long to get your conversions in Google ads for a brand new business. It can happen in less time but that means ads are being run by someone who does this for a living. It can also take longer for a host of reasons.
The handmade ceramic piece is cool. I can also see Google matching your search campaign keywords or shopping campaign to irrelevant searches if they are not set up correctly. I would double check the “Search Term Report” to make sure those 300+ clicks are on searches that make sense for this item.
Also, a 1 product store is harder to run because if someone does not want that item. You have nothing else to sell them. This means it can take more clicks than average to get sales and conversion data.
-
Paid ads are something you should do after getting a lot of customers organically.
-
On mobile, and deesktop too, I had to spend few seconds to figure it out what you are selling or about what is this site. Nobody will make this effort, in our very short attention span. Plus, for what is that piece of ceramic? Display, putting fruits in it, flowers? What?
Like others said, selling one product and doing ads is quite a bad start….
Maybe I want to buy ceramics (maybe a vase, maybe a bowl), but I have nothing to choose from. The intention is really hard to detect with one product. -
It could be due to many things and by analyzing the metrics you will be able to identify the problem.
If you have a low CTR (I would say less than 5%) your keywords or ads are not good . If the CTR is high but your conversion rate is low, you probably have technical problems on your website (404 errors, long waiting time or checkout issues) or it may even be due to other factors such as price and shipping costs. It may even be that the website does not generate trust.
Another thing that can influence is the set up of the campaign. If you use the bidding strategy of maximizing clicks or you have the search + display option enabled, you may be getting low-quality traffic.
It is very difficult to know the reason and it is possible that it is a combination of factors. I recommend that you look at benchmarks in your sector and study the market leaders to see what they are doing. Try to learn from their experience.
-
You’re running YouTube ads only? The ads said “Ad Campaign” on your YT shorts. To try and get sales from one YT shorts ad isn’t gonna happen.
I would run search for brand and find some non brand terms.
As far as sites: This is $60, but what are the value propositions at the top?
-
What are you optimizing your campaign for? Based on those initial metrics, it sounds like maybe maximize clicks? If it’s awareness, don’t bother with that small of a budget. Definitely optimize for conversions and make the conversion the action of purchasing.
META is going to give you what you ask for – if you tell it to get you clicks, it will (high quantity but way less quality). Also, you should be looking at the analytics for your website. Are most users coming from your META ads immediately bouncing? What are they doing?
Finally, how is your audience targeting? Do you have a buyer persona? Look at making adjustments there once you start seeing the demographics of people who are actually converting.
-
Why don’t you hire a professional, would be a great help if both of you work together.
Obv I understand costs, but you could try offshore hiring – I know a company who just take $500/yr for a membership, which also includes their help & advice. Might be useful for you.
-
Main thing I’m missing on the video is that it’s not showing what it can do.
It seems like a statue only.Show it’s versatility a bit more like you did on the website, with paint brushes in it, or plants or whatever…
This should also become clear within the first 10 seconds of the video – grab the viewer’s attention fast, or he’s gone!Besides that I would try to diversify.
If not by shape, then at least by colour and size.
People need to be given a choice!But in general, this seems like a very “Etsy” product.
Market your product where your audience is!
Log in to reply.