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Is tROAS a better strategy going forward, and what should be the value of tROAS?
I am running a search ad on a Max Conversions (lead gen – multiple form submission for a SAAS product) strategy for a 6-month-old Google Ads account (fairly new). After getting around 40-odd conversions over the last 2 months, I am considering switching to a tROAS strategy. Should I do that now, or would it be better to wait a couple more months to gather more conversion data? Or Should I consider PMAX?
I’m also struggling with understanding how to calculate tROAS. I’ve read that there’s no definitive method for determining the tROAS value, so I’m reaching out to this thread to learn about industry standards and best practices for using the tROAS strategy and setting its value.
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1 Reply
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I would suggest going to tCPA first and wait till you get at least 30 conversions/month at desired CPA and then try tROAS when you are trying to scale the campaign at the same CPA
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