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Is this Sales Funnel or Marketing strategy?!
I have created this marketing strategy for Ed tech company which provides technical courses
Strategy
Creating high quality and engaging content for Fb and Instagram and posting-> for Engagement & Awareness ( August 1st week)Running ads using Fb Ads -> for reaching new Market and creating Awareness and Generating Leads (August 2nd week)
Lead signup for live workshop by paying some amount – collecting qualified leads (August 3rd week)
In workshop qualified lead will be introduced to main course – Educating lead & Pitching main course with testimonials – Sales ( August 4th week)
Please tell what is this marketing
Strategy or Sales Funnel ?!What is this the difference between Marketing strategy and sales funnel?
How to create Sales funnels using Fd Ads for Ed Tech Company??
Does this strategy works??
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1 Reply
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The strategy is what you outlined, and the funnel is where your lead go to be nurtured into customers. Top of funnel would be social media and paid ads, and webinar. Middle funnel would be those that attended the webinar and how you market to them. The bottom part of the funnel would be how you get them to customers. That could be a sales call or offer.
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