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Is there a way to set up dynamic Facebook ad audiences based on Video Views?
My company is putting out an educational video series. I would like to be able to set up a Video Views campaign and have people people who watch Video 1 automatically be added to an audience which then receives Video 2 a couple days later, etc. – is this possible with Facebook ads or does it all need to be done manually?
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1 Reply
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Yup. Pretty simple. You just have to select which video you’d like to create audiences for in the audience tab of your ads manager. You can create the following audiences: 3 second views, 10 second views, thruplay (watched at least half of the video), 25% view, 50% view, 75% view & 95% view. The higher the view time or %, the higher quality the audience. The lower %, you can work harder to educate, entertain or inform. Video audiences are really powerful when utilized properly.
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