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Is social media a dead trend?
It's safe to say we're beyond the social media boom, where new networks were popping up every few weeks and blowing up the internet. Now, everything's consolidated into a few standard sites, most of which are holdovers from the mid-to-late '00s. TikTok is the one "new" platform to break through globally, and even that's been around since 2016.
For people who make a living off of social media, what do you think comes next?
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1 Reply
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I think at this point social media is simply a tool to gain a subscription-based audience. Unless you’re doing constant brand deals/promotions, you can’t make a real “living” off of social media unless you divert your audience to your own content off of the main sites
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Yes.
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Social media isn’t dead just different now. The focus is shifting towards smaller, tight-knit communities and more authentic content. The next big thing might be less about new platforms and more about deeper connections.
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Social via VR
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I think junk food content is way more popular than insightful stuff.
I like channels where people review guitars or fix cars. The stuff that seems to make it really big is some chick with a big ass twerking or lip syncing along to a song
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Threads is building steam. And that Blue whatever one. Hearing lots more about them recently.
TikTok is reshaping social in a really interesting way. I love it and hate it.
Everyone wants Twitter to die. Except the people that have bot armies… I mean high follower counts.
LinkedIn is evolving. Looks like facebook now. Dunno how I feel about it.
I enjoy watching social media change. I don’t use any besides Reddit, but I monitor trends and shit.
I do think I’ll start something on Threads though, I’m just really trying to avoid a stupid active Instagram account.
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Would be interested to see where it transitions to community-based engagement. I read a few articles last year where marketers of the past emphasized building an “audience” and these days it’s about “community”. Which I get. The shifts are happening under our nose and even I haven’t been able to put on a finger on the process.
I guess that’s why threads exist. Slack and Discord included. Even Twitter has communities. Guess I’ll have to spend some time in these places to get a feel for how to build trust. -
I’d argue that it’s better than ever. 99% of the time the small business owners aren’t posting anything that’s worth following for. Nobody cares about a cup of your coffee that’s hosted aesthetically, or an ad for your thing. People want value, give value to them and they’ll follow your stuff. It’s not that complex
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It’s beyond time for a massive change to social media.
We’ve built Jabburr as a new social media and commerce app that is live for early adopters. The official launch to the media will be on March 3rd at the MWC tech event in Barcelona.
A few of the many changes Jabburr brings are:
1. Businesses can sell everything (products, services, tickets, podcasts, blogs and subscriptions) when and where customers want to purchase.
2. No bots, invasive privacy tracking or selling data.
3. Grow easily and fast without restrictive algorithms.
4. Targeted advertising is simple, easy and costs approx. 85% less than Instagram.
5. Jabburr has a social feed like Facebook, a video feed like TikTok and a micro-blog feed like Twitter all in one app.
6. Privately owned without investors. No more constant ad price increases and new, painful algorithms to make investors more money every quarter.
We’re improving Jabburr every week and looking for recommendations.
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Early social media are like telephones, they connect you to anyone and aim to build a horizontal platform that has most communication functions you need (text, audio, video, broadcast, news, games, etc) in order to maximize the MRU monthly recurring usage.
In some countries (China) the social media has also become a platform for payment, commerce, and transactions. This is a further expansion of the earlier theme to make you use the “everything app”.
By the mid-20s, we can very clearly see that social media is here to stay. Platforms may change but the concept of a ubiquitous free media for messaging and publishing is now ingrained into the fabrics of our societies. These are horizontal “universal” platforms that host many smaller communities.
Going forward, social media are likely to become more vertically differentiated. Just like you have different social circles in the school, at work, and at play, people may have multiple social platforms that are differentiated by their user profiles.
We already see work profiles on Linkedin, dating profiles on dating sites, and merchandizer profiles growing on live casting sites. In the future, there may also be sites build for sports, fandom, artists, industries, or political spectrums. People on a training, learning or recovery program also want their own platforms.
While these can also be just subcommunities in a bigger social media platform, the wish for anonymity and segregating one’s circles makes it sometimes advantageous to have different ones. Features and functions may also be customised for each type of user scenario.
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Taking care of relationships, following up with people, and picking up the phone. Will always work. That’s how my two businesses function. SM is just the fun side stuff.
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As someone who’s been observing the social media landscape for years, I don’t think it’s dead, but it’s definitely evolving. You’re right that the explosive growth phase seems to have passed. Now, we’re seeing a shift towards more niche communities and specialized platforms.
For content creators and social media professionals, I believe the future lies in adaptability and finding unique ways to engage audiences. It might involve mastering short-form video content, exploring emerging AR/VR technologies, or tapping into micro-communities within larger platforms.
The key will be staying authentic and providing real value, rather than chasing trends. It’s an exciting time of change, and I’m curious to see how others are navigating this shift!
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Social media isn’t gone, it’s just changed. Platforms like TikTok are still huge for reaching people. What’s coming next? Probably more small, focused groups, personalized content using AI, and maybe combining social with new tech like virtual reality. Social media is still growing, just in different ways.
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Personally, im about done with social madia. In fact im on the verge of uninstalling whats left of mine.
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