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Is it worth it to add one impression-unrelated keyword to my negative list?
Every day I get 40-50 unrelated search terms that I add to my negative list, but they all have one and a few have two impressions, should I add them every day, or should I wait until they all have 2 or more impressions?
Btw I use Phrase match keywords.
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1 Reply
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Yes.
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I think you should rethink your keyword targeting if you are adding negatives every day. It’s obviously not targeted enough.
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