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Is it worth applying the recommendation “Remove Redundant Keywords”?
Hi Guys,
Do you think its worth applying the recommendations “Remove Redundant Keywords”?
FYI, we are not using any Broad Match KWs. We are having only Phrase and Exact match KWs in our accounts. I know Phrase Match is matching any search term that gives the same meaning.
Would this impact the performance/conversions? Any experience with that?
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1 Reply
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If they are 99% identical then I’d just pause them. There’s no need to distinguish between singular and plural or super picky nuances.
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No. Generally google is just getting rid of exact match keywords. It benefits google but not you.
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Most times I check the historical performance of the two keywords it is the best one by conversion rate that Google wants me to ditch. The problem with the recommendation is that they don’t provide you any key metrics to help you decide.
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It used to be okay as redundant keywords were just slight variations (duplicates) of the same keywords and serving for the same queries.
But Google changed that a few months ago and now recommend removing all keywords that are already covered by a broad match variant. This is really bad, because we’ll soon end up with accounts with just a few broad match keywords that target everything and give us no data to analyze.
Bottom line view the recommendation very carefully before applying anything.
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It pauses converting keywords that it considers to be redundant – so, no.
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It depends on your account structure. If all you have are exact match keywords there might be keywords with 100% targeting overlap. If some of those keywords are not getting many impressions, clicks and conversions (ex 2 conversions a month) you might want to remove the redundancies to consolidate the results under a smaller set of keywords which will give the remaining keywords more data which in turn can help with automated bidding and quality score and bring your CPCs down.
If you have a mix of broad match and exact match removing the redundant keywords might have a negative impact and give you less insights into the results.
There’s no black and white line here so if you have questions on whether or not to implement the redundant keyword recommendations run it as a campaign experiment and find out for sure.
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