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Is it true that FB headlines need to be under 30 chars?
Sorry for the stupid question but our head of PPC insists this is true or it will be cut off on mobile, but every resource I can find says under 40? Can you guys clarify pls 🙏
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1 Reply
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Have you ever seen a sponsored post in your life? Seems like that would be easily verifiable if you just opened the Facebook app and scrolled about 3 posts.
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It’s 40 before being cut off on all placements. 40 might go over on some placements. Just take a look at your previews first.
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Read this. Character limits are laid out clear as day. Using a static image as with headline + primary text as an example. https://en-gb.facebook.com/business/ads-guide/update/image
Text recommendations
Primary text: 50-150 characters
Headline: 27 charactersYou can technically write longer but it’ll get cut off with ellipsis “…” . Not a great first impression for any business.
Note that primary text shows first for some ad layouts so thats what people might see as the “headline” at the top of an ad. Longer characters allowed there- I used to treat it as the unofficial headline when working at agencies. Fire up a static ad and see the ad preview for what I mean.
It’s often faster googling what you’re after than a reddit post for these kind of technical specification debates you and your boss will have.
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Sounds like you should let him do the job you paid him for.
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