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Is it true if you pause ads abruptly it can affect the ads/sales?
I think my business partner did it accidentally. We have a marketing strategy that usually makes us sales daily ranging about $200 a day (Yes not a lot lol) i know. It’s a small side hustle. Yesterday card declined cause he had some verification issue and that caused our ads being paused for a while. We were able to fix it and ads resumed but now todays sales are only at $50?
Is it cause of that?
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1 Reply
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Conversion data is not actually reported in real time in Google Ads. You have to wait at least a day before assessing whether conversion volume is truly down.
Conversions are attributed to time of click, so if your ads have been back on all day and you’re looking at Google conversion data you should know by tomorrow. If your account typically sees latent conversions (time of purchase is hours or days after click), then yesterday’s down time might still be having an effect on sales until that gap closes.
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