Forums Forums White Hat SEO Is It Still Worth Creating Content

  • Is It Still Worth Creating Content

    Posted by NoAcadia7662 on November 11, 2023 at 7:18 pm

    Hi, Im a sole proprietor using my blog for ten years to get clients (one of many tactics).

    I feel like its no longer worth creating new content for a few reasons

    -Google and other SEs consistently giving less and less traffic (this is the big one)

    -Google news only covers massive brands (I have DA 54, ten year old site)

    -Less avenues for traffic (social is just dominated by trashy memes and like G theyve made it way harder to get traffic)

    -For my high value keywords G seems to be ranking brand new blogs with no content and no authority so whats the point?

    -Where is the ROI for new content? Feels like I would literally just be working to produce content for some AI machine to steal it.

    Im very happy to be wrong about this because I really like creating content. But I cant afford to just create new content for the sake of it. So what are your thoughts?

    NoAcadia7662 replied 1 year, 7 months ago 2 Members · 1 Reply
  • 1 Reply
  • ayhme

    Guest
    November 11, 2023 at 7:37 pm

    Always!

    Are you using any keyword tools?

  • GuyDanger

    Guest
    November 11, 2023 at 8:30 pm

    It is. But it’s not easy. I’ve been doing it for over a year. And I’m not gonna lie, there are times I want to give up. May be even give the site away to someone else, to see if they could make something of it. But that’s the struggle. You gotta put in hard work. And success is not guaranteed.

  • Salt-Walrus-5937

    Guest
    November 11, 2023 at 10:37 pm

    The challenging part I think is that you either need to create a lot of new content or none at all. The days of single blog posts driving a bunch of new clicks are over but Google will elevate sites (and home/core/service/product pages) for its rising proportion of ‘commercial’ searches to reward good content via site wide quality signals but for some sites that can mean regular publishing. So there’s still value in new content but you have to calculate ROI differently.

    If you’re just one person running ur site, I don’t know that I’d want to create that much content but perhaps instead, do a couple of really big, really in-depth, data-driven, we’ll cited posts in your niche (2,000-4,000) words. I’ve seen sites do really well with that tactic and it prevents you from having to rush out content all the time

    TLDR: if all you’ll have time for is a couple of new posts every six months I wouldn’t bother. But big white paper esque style content could be a risk worth taking and you don’t have to publish on a schedule.

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