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Is it more cost effective to run a LinkedIn brand awareness campaign then retarget?
For context, this approach was recommended as effective for a B2B SaaS product. A branding campaign doesn’t seem like the right fit, but could it be a good place to start then invest more in retargeting engaged users?
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1 Reply
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unless you’re a fortune 500 company, you should be buying ads to DIRECTLY generate revenues – not lighting it on fire with “brand……” nonsense.
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Nah, don’t be in awareness stage. At my marketing agency we effectively use Linkedin Conversation ads and they have pretty good conversion ratio, but any campaign that is focused on brand awareness, unless you trying that within a small niche market is likely to make you run out of cash
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