• PPC

  Is it just because we are approaching the Holidays?

  Posted by Own-Ticket8639 on December 23, 2022 at 12:20 pm

  Hi guys, anyone here experiencing a sudden decline with their RSA impressions especially in Service Industry like Taxation and Healthcare?
  For context, I’m running a Search campaign with averaging +300 impressions. Now, Dec.16, 2022 my impressions started to decline. I got 244 impressions on that day followed by 219 on the next day then 141, 50 and 72 on the succeeding day. I don’t make any changes on or the day before Dec.16, 2022.

  It’s so sudden.
  Is it just because we are approaching the Holidays?
  TROAS – 100%
  Keywords: 22 (mixed of Exact, Phrase and Broad)
  Industry: USA Taxation Service

  Own-Ticket8639 replied 2 years, 6 months ago 2 Members · 1 Reply
• 1 Reply

• 

  Proper-Preparation17

  Guest

  December 23, 2022 at 4:59 pm

  It’s not just you. I saw a noticable decline in activity, as well.

  Operating in the business software environment.

• 

  FuzzyBadTouch

  Guest

  December 23, 2022 at 6:13 pm

  I have liquor store accounts that are bumping. And B2B accounts that are struggling.

  It’s seasonal

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