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Is it better to have a pmax campaign for every top selling brand or have it all in one campaign?
Is it better to have a pmax campaign for every top selling brand or have it all in one campaign?
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1 Reply
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If the different brands would have a different buying pattern and audience, I would think each with their own pMax. If they’re different brands but the same product, likely the same pMax wouldn’t be an issue. You’ll have more brand control over the ad assets if separated.
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I personally like creating separate campaigns since I’ll have access to more settings like tROAS and budget allocation.
Adding brand/product specific asset groups within a single PMax campaign does tend to improve performance, but you just have less control
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If one top brand is going to outspend outs by a wide margin… I would put that brand in their own campaign. Otherwise, it is likely to suck up most of the budget. Test and see what works best. I would put everything in one campaign and see how that goes. You can always split them out later.
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Depends on your margin, and how Google would spend
If one brand is using up all the budget, then separate campaigns are advaisable
But first run a all-in-one PMax campaign and understand if that’s the case
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