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Is Instagram slowly dying? Are regular users out there (excluding content creators) losing interest?
I’m 31, so grew up using Instagram when it first released. Back then it was more or less a place for adding filters to pictures.
I enjoyed using it in the past and being the stereotypical Millennial, I documented holidays, food and travel shots etc. Admittedly, creating this false reality that I was living the good life all the time, which we all know is rubbish.
My usage is far less these days and like many of my friends, have little desire to post anything at all. However, I have kept the account for now, to keep in touch with distant friends /acquaintances.
I Know there is an algorithm at play and you get tracked via cookies etc but I find the overall content it spits out at me just mind numbing.
Regardless of the settings I apply, the homepage has become a relentless barrage from content creators. TikTok style videos, cringey wannabe comedians, teen models showing off their ass or endless ads for crappy products.
It’s essentially become a platform for people to sell you a product, a service or themselves. The “social” part of Instagram and arguably social media in general seems to be disappearing.
I could be completely wrong of course but interested to see what others think.
Maybe I’m just outgrowing it and now out of touch.
As a side note, I’m aware there are many good content creators out there and those that run successful businesses on the Platform. This question isn’t in any way attacking those Individuals, I’m just trying to get a broader perspective of opinions from the average user and their perceived experience.
Will be interesting to see where the leading apps end up in the next few years, particularly with the recent shake-ups happening at the likes of Twitter.
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1 Reply
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[deleted]
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Social media is dead, now it’s just media
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I post art. Most people I follow and like are artists or photographers and that’s what I see. Instagram hasn’t changed for me.
You have to tell the algorithm what you want to see by searching and liking posts
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No
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I know IG is huge, but it also feels kinda’ niche. It’s too old to be a Gen Z favorite, but there also aren’t a whole ton of people over 35 on there, relatively speaking, either. Our engagement on FB is still several orders of magnitude larger than IG in a market geared to 25-55 crowd.
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Unfortunately (and I do mean that), you’re in the minority. These companies hire people specifically to make their app ADDICTING and that’s why regardless of content, people won’t leave
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I’m a content creator for a couple of organisations and have seen a ridiculous slump in our reach for one of the orgs in the past month alone on Insta – for both reels and posts (I’ll post 3-4 pictures with a post). It could be something else and I’m always trying new ways to reach an organic audience, but it’s a little exhausting to see.
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I’m hearing from a lot of people with stories similar to yours, their feed went from mostly accounts they follow to mostly suggested content. For me personally, it suppresses my interest in creating posts and I feel less connected to the accounts I follow.
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Too many ads bogging down my feed. Can’t be bothered.
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I stopped posting personal pics on my main IG cos I lost interest, I only post on my design page now. I’m just waiting on a new social media app to be obsessed with aha
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I’ve been grinding hard and can’t get decent growth. I dunno I just keep trying
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Its kind of interesting i think we all feel this collectively. I feel the same way along with numerous people i know….
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Haven’t been active on IG for months now. Mainly use it for work. I think a lot of people have just been wanting to take a break from social media. It’s just been overpopulated with too much content where we just lose interest bc there’s so much of it, people have become desensitized. As humans, we want to have some real conversations once in awhile. Get our thoughts out. Which it’s all possible when the only types of posts people expect of you on IG are OOTD’s and brunch pics.
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100 percent same thing going on with me. I’ve deleted all Social media apps except snapchat and reddit. No Facebook Twitter or insta for me anymore.
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Well, I donated to one charity once and now every 3rd post in my timeline is about someone going through a terrible disease or accident and raising funds.
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I wonder why I don’t use IG anymore, I even feed bad for donating that one time.
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