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Is anyone else finding that classic search text ads are increasingly ineffective for ecommerce in Google Ads?
For my lead gen accounts, they work great. But for ecommerce I find search ads' returns are getting worse and worse. Shopping ads are still solid.
Edit: by classic search text ads I mean search campaigns.
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1 Reply
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Really shouldn’t be using text ads or expanded text ads. They’re depreciated since years ago
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Can stick to Pmax and Shopping.
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Search campaigns and DSA campaigns can be hit and miss for sure. We have some ecom clients where they work really well and others they don’t work. Just depends on what our client sells it seems.
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It depends on :
– How you set them up
– What you are running alongside them (Shopping, PMax)
– How you structure your account overall.
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