• Social Media

  Instagram killing Link-in-Bio Tools + LinkedIn revealing its feed algorithm. (New Shift In Social Media)

  Posted by lazymentors on April 26, 2023 at 1:52 pm

  #Top 5 Updates of last Week:

  * Instagram now allows you to add up to 5 links in your bio.
  * LinkedIn shares new insights into its Feed algorithm.
  * Microsoft drops Twitter from its advertising platform.
  * Reddit is to charge for its API access, but pricing will be based on required usage.
  * Twitter this week got rid of legacy blue badges, only paid badges from this week.
  * Bonus: AutoGPT is a new version of GPT making a spark in the AI marketing world.

  #Google:

  * Google shares new results from the latest post-cookies Ad tracking experiment.
  * Google Drops Mobile-friendly page speed, secure sites & page experience as retired ranking systems.
  * Google Bard now has coding capabilities like ChatGPT.
  * 4 new Google Analytics 4 Home page features.
  * Google working on a more personalized search engine “Magi” to compete with Bing AI.
  * Google search console adds new rich results report for “subscribed content”.
  * Google Updates Helpful content guidance, and streamlines search console reports.

  #Tiktok:

  * TikTok’s CEO did a new TED talk about Tiktok & its plans.
  * Tiktok users can still upload 10-minute or longer videos but can’t record 10-minute videos within the app, that was a test.
  * Paralympics TikTok Strategy is making a spark in the world with a different approach.
  * Tiktok launched a new content policy for climate change-related content on Earth Day.
  * Reddit’s CEO thinks the TikTok ban is good & Snap’s CEO mentions he will love the ban.

  #Instagram:

  * Instagram will preview the Stories tray in the following tab, very soon.

  #Meta :

  * Meta prepares for another set of layoffs & restructuring of the business.
  * Facebook users can now claim their part of the $725 million privacy settlement fund.
  * WhatsApp now allows you to save “Disappearing messages” for later as bookmarks.
  * Facebook testing a new feature to create clips from your live streams.
  * WhatsApp working on a new feature to add descriptions to forwarded images.

  #Twitter:

  * Twitter to bring back “keyword Targeting for Ads” to make its Ad platform better and more useful.
  * The switch from Legacy blue checks to Paid blue checks is hard for Twitter with only 30 new net subscribers.
  * Twitter to label certain tweets if they contain hateful speech & decrease reach for that content.
  * Twitter Advertising is now possible with only Twitter Blue Subscriptions.
  * Twitter removes State-affiliated & government-funded labels from the platform.

  #YouTube:

  * Youtube announced a new feature “product drops” for live shopping.
  * Youtube introduced new policies for eating-disorder-related content.
  * Youtube shorts thumbnail available on iOS & Replying to shorts with video available now on Android.
  * Youtube studio new permissions on Mobile App & Image Poll Update.

  #LinkedIn:

  * LinkedIn expands access to the company commitment search filter for Job searches.

  #Snapchat:

  * Snapchat shared a list of new programs and features launched for creators during the Snap Summit 2023.
  * Snapchat rolls out AI Chatbot “Snap AI” to all users.
  * Snapchat hits 3 million paid subscribers.

  #Pinterest:

  * Pinterest hires former Google Pixel VP as new Chief Product officer.
  * Pinterest launches new security features to protect teens after major issues with content moderation.

  #Reddit:

  * Reddit expands its European operation with a new hub in Amsterdam.
  * Reddit is updating its gender identity and Ad policies.

  #Advertising:

  * Netflix is doing great with new Ad-supported tiers, revenue per user is increasing but has some issues.
  * New Ryan Gosling & David Lynch Ad is making a spark for the Brand “TAG Heuer”.
  * IKEA tries to capture MTV cribs nostalgia with its new campaign in the UK.
  * New Layoffs in Amazon’s Advertising department.
  * Google Vehicle Ads are now open to US & Canadian Advertisers.

  #Microsoft:

  * Bing Chat gets better at news questions and minimizes no-response answers.
  * Bing Chat to be able to process book-size Documents.

  #Marketing:

  * New Research showcases Podcasts are becoming the trusted Form of news & information.
  * Soundcloud partners with Feature FM to provide artists with marketing tools.
  * Wieden+Kennedy Agency decides to become a B-corp.
  * Apple tightens grips for Safari on third-party interactions.
  * BIC launches new OOH Activation with Snoop Dogg & Martha Stewart for the new campaign.
  * Amazon launches Bedrock, A New AI Service for AWS users to build new AI solutions.
  * Kantar reveals their best campaign of the year.

  **PS: You can subscribe to the weekly newsletter (link in my bio) to receive these updates every week with links.**

  lazymentors replied 2 years ago 1 Member · 0 Replies
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