• PPC

  Instagram CPC keeps rising significantly on day 2 after being low day 1

  Posted by keepturning1 on April 20, 2024 at 5:27 am

  For the last couple of weeks I have been making some Instagram ads and on the day I launch them they go for the usual CPC but then when I come back and check the next day the CPC has blown out. The ads are out of the learning phase.

  Just yesterday I launched an ad set which spent $26 at $0.12 CPC. Today it’s spent $56 at $1.08 CPC.

  The only workaround I’ve found is to duplicate the ads and start again and then their CPC goes back to normal. However the same problem returns the next day. This has a massive impact on our objectives and budgeting and if it continues it will make Instagram ads simply unsustainable as I can’t just set and forget them and rely on them in any predictable way.

  This has never happened before in my years making ads. It’s so consistent that it seems like some sort of bug.

  Any ideas?

  keepturning1 replied 1 year, 2 months ago 1 Member · 1 Reply
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