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Instagram ad rates?
What would you guys say are the average rates for sponsored posts on Instagram these days?
I have sort of stumbled into owning a popular Instagram account (it’s never been my main platform) and my DMs are beginning to receive requests for promotions and ad rates from various people. I honestly have no idea what I’m doing in this field and I don’t want to quote prices so high that they run away, or so low that I’m getting ripped off.
Here’s some info:
~40k followers
~450k accounts reach past week
~40k infractions past week
Gaming niche
Can anyone help me with some general broad guidance on what kind of rates I might be able to charge, or at least what I should suggest that won’t be considered entirely unreasonable?
Thanks so much.
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3 Replies
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What niche?
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Can u share your insta page username?
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The average Instagram ads CPC is around $0.50 – $1.00. You will pay more in highly competitive industries, Exp. apparel. Instagram ads cost can reach up to $3.00 per click.
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