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Insights on These Ads’ Performance?
Hello. We are a digital marketing agency that works specifically with luxury hotels worldwide. We manage some of the biggest hotels on social media. Here is an insight into this month's running ads for one of the hotels we manage in Italy. What are your thoughts?
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1 Reply
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The ad performance for your luxury hotel client in Italy shows some interesting trends. The campaign with an ad spend of €6,237.75 stands out, generating an impressive purchase conversion value of €182,775.50, which translates to a 29.30x return on ad spend. This highlights highly efficient spending for that specific campaign. In terms of cost-per-click, the range is from €0.11 to €1.06. Notably, the ad with the lowest CPC of €0.11 achieves a reasonable ROAS of 6.74, indicating cost efficiency, even if it’s not the highest in terms of absolute returns.
Looking at ad frequency, it’s clear that ads with higher exposure tend to have a lower ROAS. For instance, an ad with a frequency of 2.96 has a relatively high CPC of €1.06 but a lower ROAS, suggesting potential ad fatigue. Balancing frequency is crucial to avoid overwhelming your audience while maintaining engagement.
The cost per checkout initiated varies, with the lowest being €4.91, indicating effective campaigns in driving actions at minimal cost. This highlights strong targeting and compelling ad creatives.
Overall, your average CPC of €0.37 and an average ROAS of 15.75 reflect good performance. However, focusing on optimizing for the lowest CPC and highest conversion rates can further enhance results.
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