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In your opinion, how old does a previously posted piece of content need to be, before it’s acceptable to repost it as a new, original post, with 100% reused content?
Would it matter by network? FB, IG, TT, etc, etc?Would you archive and/or delete the previous/original post from the page/account?
For the purposes of this discussion, please assume the following:
* Consider this to be for social channels of a consumer brand.
* This would be a straight copy+paste. No reworking of any images, copy, etc.
* The channels are active, with plenty of posts between the original post, and the repost. (dozens of posts, if not more — way below the fold, multiple scrolls)…And yes, fresh original content is best, and if material is recycled, it should be presented in a different manner. But that’s another discussion.
EDIT: Formatting.
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1 Reply
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Personally for content 5+ years old, I dont even do a double take if identical content gets reposted because its so obvious. I mostly follow youtube so people will look markedly younger, etc. So I assume the content creator is taking a break or wants to highlight old content for a reason or other.
Under 2 years old content gets reposted and I’m like wtf happened.
Its alsways ok to repost content with a mention “this is old content” as long as its clearly labeled, you can reuse stuff from two weeks ago, I dont give a shit. As long as it’s good content. So try and pick and choose the highlights and dont report the mediocre posts.
For short content or pictures on IG people will have shorter timeframes.
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I think 6 months is the least amount of time
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Depends on the content and what you’re using it for. We have tweets that we reuse every 3-4 weeks because we treat them almost as if they’re ad content. They’re written to be evergreen and we cycle through them as needed.
We also have rich media content that we cycle through (“Have you seen our latest podcast, blah, blah, blah) that advertises the same content and promo image but with fresh copy. We’re in a fairly niche market, so this strategy actually works well for our target audience (primarily B2B, the rare pro-sumer / B2C, occasionally students). YMMV.
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Test it and find out. every brand and audience is different
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We do this all the time for ads tho. Straight copy and paste, you get a better sense of the results since it’s worked before without reinventing the wheel.
Maybe 2-3 months after the first run we might consider reusing past ads if we want something out fast and on a tight budget. It also depends on how high the penetration is for that audience size which you can keep track by looking at the frequency.
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I would say 2 months personally.
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