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I’m spending a lot of time on content, but getting little to no engagement. Maybe posting at wrong time? Currently using FB & IG suggested times (7pm, usually). 3.3k follows on FB and 300 on IG.
Any information would be helpful.
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1 Reply
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The best way to check if the followers are active is to post an engaging story where they can give their opinion. OR. Simply go LIVE on it and interact according to your niche.
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Post around noon
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It’s not about the time you put into the content, it’s about the time you put into your community…
I’m a social media manager and I make sure that my clients pages are always catered directly to their audience. This includes engaging the way that they do, positioning their businesses on platforms where their audience will be, and sharing content consistently (having specific content days in place and ensuring that content goes live at the same time on every post day).
Of course there are a range of things that you can do in order to continue building your engagement…here’s what I would recommend starting with:
**- use stickers in your stories**
**- engage with your audience around the time of posting**
**- engage with your explore pages around the time of posting**
**- respond to other people’s stories (DM’s help improve your position on their homepage)**
**- share your content in your story (like a sneak preview)**
**- make the most of trending conversations and how it fits with your business**If you need any more help, feel free to find me on Instagram (Socials With Michelle)
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Sometimes it’s not just about the timing, but what and how you’re posting. Peep your FB and IG analytics; might give you a clearer pic of when your peeps are most active. Ever thought of polling your audience to get their two cents?
Also, don’t shy away from reels and stories – those are goldmines for engagement. Personally, I use Boost App Social for that. They dish out solid captions and content inspo too. If you’ve got some change to spare, maybe boost a post or whip up a targeted ad.
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Sometimes it’s about content what you are posting, what hashtags you are using and above all what type of followers you have are they exactly the same ones whom you want to target. Check your buyer persona and see it matches with the your current follower base or not.
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Feedback I received from FB says 8:00 pm is the best time to post and image only posts perform better than those with captions!
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