-
IG Account has tanked since middle of October, and I can’t figure out why.
I manage an IG post for someone involved in music production (think producer, beatmaker, etc). We mainly take video/content from artists that they have worked on and put them into a template with a clear credit graphic that says what they did (produced by…). We’ve always battled takedowns but now being able to tag a post/story with the audio we don’t see those as much. Content is high-quality video (edited in Premiere) but does vary based on what the artist posts.
We decided to change up the video format to make it a little more visually engaging about a month ago. Since then, our views have decreased significantly, from the thousands to under 500. Our reach is down significantly as well, same with likes/shares/comments. Obviously my boss is getting frustrated, and I’m trying everything I can to figure it out. I’ve tried hashtag refinement, commenting on similar posts, follow/unfollow, changing posting times based on the recommendations on the Professional Dashboard, and I’m out of ideas.
For example, today we posted a story & reel for a release. The story was reposted by a big artist and a big industry name. They also reacted to the story and messaged about it. Ten minutes later when the reel posts, crickets. When I tagged in the reel, it also did not send it to them.
Even original content which has traditionally done very well (think BTS, memes) is doing less than half of what it used to do.I do know in the beginning that they paid for a few “growth” services and bulked up their follower count a lot. We have a lot of followers that are inactive/don’t interact with us. That was a few years back so I would hope it wouldn’t influence things.
Any ideas would be helpful. This is a big part of my role at the company and I hate feeling like I’m failing and unable to do anything to move the needle.
-
1 Reply
-
While our Instagram numbers haven’t changed, our Facebook reach has absolutely tanked since the same time period.
We’re wondering here if Meta isn’t making some feed algorithm changes for business accounts…
-
If I were you, I would suggest to your boss that you get a boosted budget for your IG Reels. Meta is optimized towards videos, and with even around $20 you can receive 30,000-40,000 impressions.
Also, hashtags can help, but at the end of the day it’s the video the algorithm picks up. The algorithm is strong and can tell what your videos are without the hashtag.
I would also recommend using trending sounds and masking the sound, basically turning the sound to zero, so your videos pop up under those when people search the sound.
The main for a page to see growth on social media is through help with a budget. Define your target audience run boosted posts and your page will grow. Make sure to reply to every comment, no comment should go unnoticed. I hope this helps a little bit!
-
When the numbers slip, you need to change your approach and rework your strategy.
Focus on the data and start testing different presentation styles, different keyword research, different hashtag sets – all while monitoring the data.You have to remember that your audience is the most important part of social media – not your boss
-
Here’s a novel idea–GO OUT AND GET A NORMAL JOB.
-
I was feeling frustrated with the recent algorithm as well. My biggest piece of advice is to go back to the data. Start testing different styles and formats. Once you find something that works, replicate that type of content. Good luck! I hope the algorithm starts to work in your favor.
Log in to reply.