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If my final conversion is lower than max ppc bid then should I go for that keyword?
Hi PPC pros,
I am in the learning phase of PPC campaigns so there’s one question that you all might find stupid .
my final conversion pays me $2. the max top of the page ppc bid for the keyword that can drive that conversion is $3.
Then should I bid for that keyword ?
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1 Reply
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Not unless you have proven that you will be able to extract additionally revenue from your client later on down the road. Otherwise your total conversion value will likely not be enough to make this campaign profitable
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