• PPC

  If I have 3 different conversion for my SaaS, how to run a performance max campaign?

  Posted by Desyaa on September 6, 2023 at 9:52 am

  I have 3 different metrics in my funnel for my SaaS

  1st is the sign up for trial
  2nd is the demo
  3rd is the sale

  If I want to run a performance max campaigns, should i do 1 campaign with all conversions with 3 ad-assets? or 3 different campaigns with different conversion goals

  Desyaa replied 1 year, 9 months ago 2 Members · 1 Reply
• 1 Reply

• 

  fathom53

  Guest

  September 6, 2023 at 12:54 pm

  Set the sale conversion as a primary and the other two as secondary. Then just run the campaigns as normal, don’t try to have different campaigns for different goals.

• 

  roasppc-dot-com

  Guest

  September 6, 2023 at 1:22 pm

  well, you really shouldn’t run pMax for SaaS, leave it for ecommerce businesses which is really what Google designed it for from the ground up. There are better options – ie, keyword campaigns that give you the control needed for a SaaS business.

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