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I reworked HARO Emails – Less Spam, More Leads
So, I was skimming through Twitter one day and bumped into a chat about HARO (Help a Reporter Out). A reply from a cool startup CEO hit home:
>”The only problem I find with them is that now they send me 4 emails per day every day, and I sincerely read like 1-2 per week. Their deadlines usually are very tight as well. But def worth subscribing!”
I felt the same. HARO did get me some sweet media mentions before, but it’s a huge time-sink. Sifting through those emails felt like hunting for a needle in a haystack.
Ironically, the folks most sought after for answers are often too swamped to sift through those emails.
Then I thought, why not redesign HARO emails and make it actually usable for busy people like us, with a dash of AI magic?
Keyword filtering, like the one HARO’s got, didn’t cut it. It’s like swinging between missing out or drowning in too much.
So, I played around with an idea. Gave a user profile and a HARO query to ChatGPT and asked it to play matchmaker, rating it from 0-100. The result is very interesting. GPT-3.5 was like, “Oh, you’re both into tech? Perfect match!” Where GPT-4 would understand a more nuance and be able to do a much better job at this.
With this approach, I filtered down the daily flood of 100 HARO spam to just 1-2 that actually make sense for you.
For example as someone who worked in the tech and AI field, this morning it gave me this:”**100% Match** The promising advancements and potential challenges that AI might bring in the next decade. **Media Outlet:** CallMiner”
If anyone wants to try it out for yourself please leave me a comment.
Cheers
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1 Reply
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????
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Love to give it a shot.
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Please save us from haro spam
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I love this idea and would love to check it out
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Interested
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I would like to try it out
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Would love to see this
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Would also like to check it out!
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i’ll give it a shot
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Can we just automate the response to the email as well? And the article writing?
(Not sarcasm)
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Would love to!
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Would love to try it
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Would love to give it a go!
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Definitely interested!
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I’ll give it a go 🙂
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