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I never try branded remarketing before. Man this is awesome.
Im a newbie, I have a small herbal supplement business. I run direct marketing. They enter-read content-and buy, conversion rate is at 6-7%.
but when retarget with my product name, and use another lander in review format. conversion goes to 50%. crazy.
is there any study on this? for example if they see our ads and they search for it, means they’re invested and more likely to convert.
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1 Reply
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It sounds like you should change your landing pages in the first scenario and use your re-targeting lp from the jump….
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It seems u are in good luck for now. I will wait for sometime before deciding
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Can u show me the link? I sell supps as well in italy
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Pretty crazy how people who already browsed your products come back looking specifically for your shop to complete their purchase. Who would have guessed…
Soon enough you’ll learn how Meta gets a 30x ROAS while pushing items already added to cart.
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Brand converts pretty high. It’s bottom of the funnel though so likely driven by other ads and channels hours or days before the brand sale.
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