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I need a Hero!
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In my experience, it’s important to take a step back and really evaluate your keyword strategy closely. I’ve found better success when focusing on fewer keywords but higher relevance, which means sticking more to exact or phrase match types so I can target users with intent for my product or service. Testing different match types and constantly adjusting your keyword list will be crucial, especially if some aren’t getting impressions. I’ve tried platforms like SEMrush and Ahrefs for keyword research, which helped refine strategies significantly, but Pulse Reddit monitoring has been a game-changer for keeping an eye on what resonates with digital audiences. Remember, closely analyzing the quality of traffic those keywords are bringing is just as important as the quantity.
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Trust the people you hire or don’t hire.
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Consultant sounds like they’re doing pretty well, especially for a campaign early in it’s run time. Given them time, let them collect the data and then I’m sure they’ll start pausing keywords as you reach the 60,90,120 day marks. Right now they just need to gather some data.
Also place literally no stock in the optimization score. Means nothing, and in a lot of cases I’ve seen accounts with a 98% optimization score be riddled with issues, fake leads, irrelevant traffic, bloated cpcs, etc.
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That sounds all reasonable, but 200 Keywords for a 10$ Budget is a little bit much.
And yes ignore Googles suggestions bc they’re not to your benefit and more to googles benefit 99% of the time. The Performance score has not really anything to do with your real performance at all, so stay away from that benchmark.
But all in all the results sound pretty good for 10$ a day. And that’s already the performance while the algorithm is still learning and collecting data, so there is still a lot of potential there.
It sounds like you’re to impatient and expect to much from the ads. Wait and optimize.
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