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I have saved $10,000 for SEO. What is the best bang for my buck?
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I would just get a footprint out there and then do some observing/adjusting before you spend your hard earned money.
PM me if you want something stood up fast. I’m very quick. Software full time but do small work for my friends and family who have businesses. I can’t do anything that requires PII or any higher level security/data management, but I’m great for simple stuff done right.
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Hmm i would suggest working on your content. Hire an editor to create content guidelines or framework or just straight up hire writers. Because you’re a niche, you could rank really well just with well informed content that people can’t get anywhere else. And you have the reason for wanting this content.
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Use it for paid advertising, not SEO.
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Watching here for good SEO experts for my [biz](https://www.24hour.design) also! (I have been told I need SEO haha).
While I wait, I will say to you that even though I am searching for SEO, it hasn’t been on my radar (so much). I use social media decently (not amazing) which drives about 10k – 20k monthly visitors, no ad spend. So in theory you could keep saving and take a similar approach. That’s if you’re already producing similar traffic that is targeted.
If not, happy to share some ideas on how I do it.
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Seriously. That IS a very targeted niche but not sure how much competition you have. Begging you, hire an SEO who is in business for at least 20 years, There is a lot to consider here and that 10000 will be blown quickly by anyone not in the field of SEO long enough or who doesn’t have access to a content strategist who knows your niche!
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You should try to learn the basics yourself and use the $10k for backlink budget and ad spend. Preferably just backlink budget. I would focus on guest posting outreach and maybe get a subscription to an SEO tool like Semrush.
In 2 years when you can afford a few thousand a month in SEO management, you will know the basics.
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Current SEO?
Best guaranteed return is in a bank with a good interest rate.
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Do you have a small customer base? SEO sounds nice, but it’s often harder than just figuring out who your target audience is and trying to reach them with ads or other content.
The best place to find your customers may be on a social platform. I think search engines may have limited traffic for this niche. It seems like the sort of thing people aren’t searching for unless they know it’s an option. SEO is only going to get you a slice of the existing pie, which I imagine is very small.
My instinct would be to try make the pie bigger by finding and educating your potential audience on other platforms. Ex. start talking to disaffected Americans on TikTok about how citizenship by decent is actually an option. You could even begin on social platforms by initially just posting content that is tangentially related “7 things in Europe that are just better than everywhere else.” Then you could transition to including tips about immigration option. Hell if you want to be a little less ethical you could have the social side always be “organic” unbranded and have their posts about your brand and services be “sponsored”.
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I would invest in content creation (blog posts, YT videos, ect) and keyword research for long tail keywords your potential customers may be searching for like:
How to citizenship in Europe as an American in 2024
Find the long tail keywords with the most traffic and make high quality content revolving around those.
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