-
I have saved $10,000 for SEO. What is the best bang for my buck?
I saved $10,000 for SEO. What is the best bang for my buck? Looking for services over time and not a one-time thing.
I work in a niche industry which is citizenship by descent. Basically, my company helps people in the United States get citizenship in Europe based on their ancestry. It is so hard to find someone who knows what they're doing. I'm looking for someone who is a professional and can take a look at our website/niche, tell me what the best course of action is, and we'd implement it. I'm open to anything from straight SEO to Google and Facebook ads, payment to get featured on big websites, etc. Would just appreciate some assistance and pointing in the right direction.
Thanks, all.
-
1 Reply
-
What niche? If it’s local, that’s something else, but $10k is not even going to make a dent in today’s landscape.
-
Most SEO budgets go to either service charges or backlinks. So for us service charges are less but content and backlink cost will be more. Your best bang for the bucks will be to contract a company with clear milestones and goals (is it local/global/ecom/saas?) and accordingly release the budgets.
-
That is a bit hard to say without more information. What’s best depends on what you’re looking to achieve, and what’s the status of your website right now.
Here are some ideas how to combine organic and performance marketing, where you should also be able to get some decent result within your budget.:
If you’re looking to combine it with ads you might work with someone who will help you improve your Conversion Rate (page speed, etc.) of your landing pages, to get more out of your traffic in general.
You might also work on relevant, but more top of funnel content and use your SEO traffic for retargeting.
-
SEO is performance marketing, so the best charge more than $10k/month.
The people willing to work on your budget don’t have a track record of success that allows them to charge more, so you’re going to get someone who hasn’t done what you’re looking to achieve.
$10k total is almost a worthless budget, no way you get decent FB / Google Ads in the same budget.
-
Hey OP. I run an SEO agency and I’ve actually gotten European citizenship through descent in my past Portuguese. About 10 years ago, via my great grandparents. I’m American otherwise.)
I don’t work with Google and Facebook ads, but I’m confident I can set you on the right direction for less than your budget with a little left over to put into ads on your own. Send me a DM if you’d like to chat. I’m not interested in screwing anybody over and can work within your needs and budget. Forget that 10k/month comment that smug guy left. Just trying to inflate his own ego.
-
During your vetting process, make sure to ask for examples of results for clients. When you’re searching, you’re best off looking for companies that *successfully promote themselves* with SEO. Use Google for this.
To find a local expert, type SEO services near me or SEO services in [city]. This game is easier than National.
To find a national expert, Google a variety of things until you find somebody ranking for keywords that aren’t geo-tagged to a location. This game is harder to play so successful brands doing this deserve more street cred.
-
Just save that money and buy some mentions from big sites.
-
Don’t spend everything on backlink, maybe just 20% maximum.
Pay writers, write great blog articles. That’s the best move. -
Mostly what you have kept aside is not important as long as it is not clear, what niche you are in and what is your target market.
If you are planning to work with freelancers/agencies I’d suggest that you yourself do atleast a basic course or some research related to SEO and SEO requirements in your niche, if you haven’t already, as this will really help you to understand things when choosing the agencies.
Because it might be possible that SEO/Ads might not even work for your business and still you end up dumping your Marketing budget in that. In that case the amount of money that you have kept aside wont even matter.
Hope this helps.
-
FFS dont reply to personal DMs here.
-
Build your own PBN and use it wisely.
-
probably an index fund tbh
-
Index funds
-
Do a couple of free courses on keyword research (Semrush academy is great) and read Google’s SEO guidelines.
Then get a Semrush subscription (~$120/mo, probably cheaper if you pay annually) and do keyword research and competitor analysis and audit your site, etc. (they’ve got detailed blogs and documentation on how to do all this and it doesn’t take long).
With your niche, a big chunk of your target keywords are gonna be things like “how to get citizenship by ancestry for x country” or variations of that, so your content calendar doesn’t need to be super complex. This means you don’t need to spend money on SEO consultants/content strategists for a good long while.
Once you have a list of keywords to target, pay a couple of freelance writers with SEO experience to write blogs on those topics. Use a tool like Clearscope (~$100/mo) to check quality and optimize for SEO.
Good freelancers will charge $500+ per blog. Use upwork/fiverr at your own peril. Avoid AI unless you really know what you’re doing.
Connect your Google Analytics account (free) to Semrush and run site audits every ~3 months and fix any errors the audits find (they give detailed instructions).
Save up for paid search ads next. Your niche is one that would actually benefit from search engine marketing. Read up on how it works and how to set a campaign budget, it’s a lot easier to do yourself than you might think.
As others have said, $10K won’t get you very far if you hire an agency/experienced consultant. You might get lucky and find someone good in India or elsewhere where the dollar is worth a lot, but lately that’s making less of a difference, especially for experienced/talented folks.
-
Your budget isn’t enough. Go buy ads on some podcasts and try radio then PPC once you’ve made your nut – get a technical seo audit and a link audit.
The only other way is making video content and interviewing controversial figures and giving opinions on geopolitics.
Log in to reply.