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I have a poor reach-to-followed ratio and need help
I have an account on IG, and these were my stats in the last month (Last 30 days):
**Accounts reached: 346K**
**Accounts engaged: 22K**
**Total followers: 1,105 (+65)**
I’ve been uploading reels, one per day, and 3-4 of them went viral (two surpassed the 100k view mark). However, I don’t seem to be gaining many followers.
I suspect there are several reasons for this:
**Lack of CTA (Call to Action):** I’ve noticed that I’m not incorporating a clear CTA in my content. I should consider creating an outro for each reel that includes the logo and the text “Follow us.”
**Lack of helpful content:** My content mainly focuses on news and entertainment, which might not be perceived as helpful to my audience. I could try diversifying my content to include more valuable and informative posts.
**Lack of niche content:** I post news related to a broad range of entertainment industries, including movies, music, celebrities, sports, etc. Perhaps I should consider niching down to a specific area, especially since I’m associated with a record label. Focusing solely on music-related content could attract a more targeted and engaged audience.
**Lack of original content:** Currently, I’m primarily sharing news from various sources. To enhance my account’s appeal, I should consider creating original content, collaborating with artists from the record label, and sharing exclusive behind-the-scenes content.
I would greatly appreciate any advice you guys could offer on how to improve my account. While the reasons above are what I suspect might be missing, I’m not 100% sure, and any insights you can provide would be invaluable. Thank you!
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1 Reply
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Those are great points of improvement. Focus on those for a while and see the result. Cta and original content would be the main thing imo.
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Could throw in at the end a basic, “if you like this, follow for more.” Do that on every video for a week and see what happens.
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Don’t worry about it. Your reach is great. Followers are not important
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