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I hate ChatGPT. Need help in tackling my client.
I'm getting increasingly frustrated with clients coming to me with outdated SEO advice they found online and giving me a to-do list. Anyone else dealing with this? It would be great to hear your experiences and any tips you have for politely explaining to clients the importance of a data-driven SEO strategy.
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1 Reply
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Clients to stay away from are the ones trying to teach you how to do you work
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Politely explain to them how SEO strategies evolve with each core update. Maybe do a data-driven experiment or A/B test to validate your point!
I know dealing with clients is the worst part.
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Lol, I agree. Earlier today, I asked Chat GPT to give me a brief on my father, a minor public figure. 2 points of the brief were dangerously incorrect. 🤦♂️
I have a theory that because of the very nature of LLM NLP, (high-demensional vectoring), that this type of AI may never be able to reach a reasonable level of accuracy to be usable as a reliable source of information.
More and more, it feels like LLM is only useful within structured systems (albeit VERY useful). It feels like the main providers out there are already pivoting towards some of its more reliable uses and playing down its information provision offering. I could certainly be wrong.
Anyway, I find most clients are just trying to gain some semblance of control. We provide each client a 20 min crash course on SEO 101. After this, we find they are much more open to hearing us out.
I know this sounds pedestrian, but empowering the client is likely the need here.
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Tell them you’re a doctor, not a pharmacist; you diagnose, not fill prescriptions.
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Simple really – you’re the specialist not them, so explain why their to do list won’t work or is a bad use of time, and explain where it can be used better.
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“I need you to understand this is outdated. It will likely have zero effect on traffic. But if it what you want, I will do it.” You out that in writing. You get paid. You move on to your next client. Not ideal. But if you are getting paid, you are getting paid.
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Give them what they want with an advance warning that you’re not confident in their list being enough to accomplish their goals (you’re getting paid who cares), but then also show them what they are missing.
Oh and make sure you put all of that in writing – because once you finish their checklist and its still not working you’ll be able to politely remind them that the work is only just getting started.
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Says yes, does the items on the todo list, collects the money. Show them it doesn’t work. Offer a real strategy for 2x what you just charged
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As a business coach I would advise you to not take up much energy explaining. Your best customers give you 80% of your income and 20% of your hassle, the worst ones give you 20% of your income and 80% of your hassle.
The ones giving you the most hassle are also the ones wanting you to provide your services at the cheapest price.
Make sure your marketing and website promotes the benefits of working with you and your professionalism, and consider raising your prices to discourage the ones giving you the hassle.
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I’m confused. What does it have to do with Chat GPT?
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Teach them gently by giving actual data which may act as proof through out experience as well as giving some examples from other companies or even person you know so that they can relate better. Explain the development process of SEO and why any obsolete strategy may bring your rankings down. Compare briefly on how things were done before and what currently happens. Concentrate on their objectives and demonstrate how these can be accomplished using current SEO strategies.
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