-
I analysed 1,500+ Social Media Updates In 2022-23. Here are my 15 Social Media Trends & Insights:
Hi, This is u/lazymentors
From last year, I’ve been sharing weekly social media & marketing updates within the community. And last week I wrote down my analysis of latest social media trends.
The original version was shared in my newsletter (link in my bio). This is a smaller version of everything I learned.
#1. Tiktok is no-longer about short form content
With all the recent monetisation updates & analysing 10,000 Videos. Lead to the conclusion that Tiktok is looking to make users stick for longer on the platform. And that is why it is encouraging creators to create longer reels.
Another reason being, IG’s Chief revenue officer said the in-between Ads don’t make that much revenue and advertisers aren’t fulfilled. Pointing at a similar situation for Tiktok, that is why they are testing banner Ads on the left side of top-performing content with 1-minute or higher length.
#2. Twitter traffic is declining
Since the Elon takeover, Product development at Twitter has shown that tweets with outbound links are continuous getting shadowbanned. A lot of creators & businesses shared with me that using twitter is not worth the time.
As they are paying content creators, Twitter itself and ROI over the investment is not paying off.
+ Twitter Ads are moving crazy. For regular advertisers those Ads are killing bank accounts. But many growth hackeds admitted, they have found loopholes.
#3. Reddit wants to be Shopify
Reddit did not layoff any people, did major hiring by stealing executives from Meta, Pinterest & others.
Now, the recent highlight is Reddit’s focus on e-commerce. The product teams at reddit are working on new e-commerce features and executive teams are also making a spark about upcoming updates.
#4. AI content recommendations on FB & LinkedIn
During earnings call, Mark announced they are doubling on using AI to recommend content. And LinkedIn made their decision clear through the statement from Head of Product at LI.
But that AI is not doing a good job. Since these announcements. Creators have seen reach drop on Facebook & IG, their content isn’t reaching most of their followers.
LinkedIn users are seeing same content from a list of 5-10 creators again and again. The AI is not showing content from other connections.
The AI error is real on both of these platforms. And it will take a long time to fix
#5. Edutainment Content is Changing
Edutainment content is making spark on social media again. The only change is to go viral, brands are blending the content with trending audios & effective transitions.
Embedding into Video culture to reach the new Gen-Z audiences.
#6. Overuse of Influencers
Regular users of social media are seeing creators promote the brands too significantly. Making Influencer marketing less impactful.
That is why working with a million follower influencer will not work. You have to analyse the frequency of their Paid partnerships, analyse the audience-creator relations better. These two will lead to a better campaign.
Not the regular pick one macro-influencer and go viral thing.
#7. Social Listening is more Important
For established businesses, The social listening part is more important. Because if you have created a certain amount of awareness fof your social media business.
It is time to listen what people are talking about & create content around those key point of discussion topics.
Don’t press publish without listening.
#8. Ad Tracking Changes In EU
With new Ad tracking changes in April, now EU users can opt out of Ad tracking on Meta platforms. This will make a huge impact on paid social media.
Effectiveness of personalised Ads will decrease a little bit. But this month, Meta announced that new AI Ad features will help advertisers with running better ad campaign & creativesz
#9. AR Filters on Snap & Tiktok
On both of these apps, Recent Data shows brands launching AR filter Ads or organically promoting them is helping buyers. They are making better and easier buying decisions.
And in entertainment industry, Streaming platforms are using show-based AR filters to promote movies on Tiktok.
Branded AR offerings are helping businesses increase audience interactivity.
#10. Meme Marketing is Rising
Many brands have realised that going narrow on social media is not always good. That is why meme marketing is rising.
Whenever there is a cultural opportunity to integrate a trending meme with the brand. Social media managers are not hesitating. They are doing that and grabbing broad engagement. Then targeting users through product-focused content.
#11. Owning your Social Media Traffic
The social media referral traffic is taking a hit due to all the platforms having major algorithm changes + focusing more on video content.
That is why many brands I work with have started promoting newsletter & email list offerings in their “link-in-bio”. To capture the audience and convert them with long-term email strategy. Having more control over content deliverability.
#12. Instagram is not organic but helpful
The organic reach & AI recommendation features are making the growth on IG harder.
But Instagram is now trying to provide more insights & support to creators & businesses by showcasing their best practices through their blog & social media accounts.
The Instagram team is trying to educate the people about marketing. But organic growth is still like water in desert.
#13. Gen-Z users aren’t loyal
A report by McKinsey shows that Gen-Z aren’t loyal like other generations. They will switch up to another brand if they are cheap or a better option. Besides having a favorite brand they love
For social media marketers, it means that tracking what you to these new audiences on social media is more important. Gen-Z are heavy consumers of media, it is important for you to have a clear messaging.
#14. Pay for Social Media
Nearly every platform now has a paid offering. Most businesses & regular users too are paying for these paid subscriptions because they want account security & authority more than any other free feature.
The Idea of Pay for social media is predicted to be an exit strategy because Data laws are getting stricter and Ad revenue remains down for snap, twitter & reddit too. They are seeing growth but these paid plans are generating better revenue.
Meaning this could be an exit strategy for Social media apps. To replace their declining Ad revenue with pay for social media model.
**PS: You can subscribe to the newsletter (link in my bio) to receive the social media updates of this week.**
-
0 Replies
Sorry, there were no replies found.
Log in to reply.