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Huge brand asking my rates, it’s my first collab so I have no idea!
I started an instagram page a few months ago that quickly grew to 15k followers. Now I have my first brand reaching out for a paid collaboration in my niche. It’s a huge brand and they’re asking for 1 video with the following terms:
30 days of organic & paid usage (I don’t even know what this means) and 30 days of competitive exclusivity
They want a response in one day and I have no idea where to even begin pricing anything. Any advice would be appreciated!
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1 Reply
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Doesn’t sound reasonable for them to need an answer that fast. If your not comfortable, don’t do it.
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How long does it take you to make a video? You should be billing them for the time it takes for content creation, quality and tools on top of of your audience size. 15k is not that big so think more about the cost of your video creation. The value you place on it is what you should charge. As your audience is not much at all they would probably not expect that large of a cost. I hope that helps.
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30 days of exclusive organic & paid usage means you’re giving them permission to freely use the video you create for 30 days on both organic (their social presence) and paid (their ad/paid presence) posts. What they really want to know is whether you’ll allow them to use your video as an ad on social platforms.
30 days of competitive exclusivity, in my perception, refers to you agreeing to not work with any of their major competitors for 30 days. You can ask for a list to ensure you “avoid any offers from these brands” (i.e. take these offers if you like them, just tell them you’re booking out 30+ days).
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What is your niche? I have a working invention that is available for sales and I am looking for micro influencers. I don’t know all of the lingo the company approaches you uses either. But I agree that you should budget you time and figure out an estimated per hour rate.
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They are asking you to create an ad for them. They are going to spend a significant amount of money in paid media with your content.
I have worked with a number of people in your situation. They don’t care about your audience. They want your creative and they will pump it up.
Think of what you think is fair and then go at least 50% higher. The worst thing they can say is no and then you can counter. So many people in your spot lowball themselves. -
One thing to note that hasn’t been mentioned is making sure it’s a legit offer and not a scam. So many small creators get scam emails from “big brands” that look pretty real. But the grammar is a litle off and when you click the email address, it doesn’t look quite right. It’s a gmail address or doesn’t look formatted for the company. Check the email address.
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Hey, OP, I had a really hard time with figuring out rates when I got started. The rates tool from monetizationtoolkit.com/bootcamp made it much easier for me. Let us know if you try it. Good luck with your first big collab!
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