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Hubspot vs GA4 Primary Action Quality
This question might be a little far fetched. But is anyone doing lead gen that uses hubspot have any history between optimizing google ads against simple form submits using the hubspot event import feature VS using a simple GA4 event goal.
I’m starting to wonder if optimizing smart bidding against the GA4 form submission is much better than sending a hubspot form submission. This is just based on some historical account data and not really able to get smart bidding going consistently since moving over to the hubspot event.
FYI – this is just for a simple form submission. I understand sending over customer events throughout the funnel such as MQLs SQLs Customers to optimize against. But we’re a new, low volume account that can’t really do that yet.
Thank you!
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