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How You test all 15 headlines and 4 descriptions in RSA if some have still only 0-20 impressions after 3 months?
I worked really hard to create powerful headlines, in some RSAs I tried 3×5 similar ones, and in other RSAs, I tried 15 completely different headlines. But still, Google only shows only 5 headlines to a large audience, 5 have much less impressions and some are still at 0-20 impressions after 3 months. Same for the lower 2 descriptions.
There is no way Google has enough data to know that the bottom 10 headlines are not usable and thus doesn’t show them. Do you use any tricks to test all the headlines to know which one is best? OR, is it even worth it to fill RSAs with 15 headlines and descriptions, if most are not even tested by Google and used?
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1 Reply
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Have you tried switching to “rotate ads indefinitely”? In campaign settings.
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You don’t. Don’t add that many assets if you don’t have a sufficient volume of traffic
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Create 2-3 ads each with different set of headlines and see which test the best (a/b test). Then after 3-5 months merge the best performing headlines and put them in a single ad.
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Create new RSAs with less headlines and descriptions to test
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