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How would You Target People Who recently Moved in to the State from another state?
On Google search specifically…
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4 Replies
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I’m not too experienced, the only thing I can think of is audience targeting on search. Say create custom intent audience and use keywords like “move to colorado”, “car number plate change- to your state”, or driving licence change to “your state”. Hope this helps
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Google has a new targeting option called [life events](https://support.google.com/google-ads/answer/2497941?hl=en), that includes someone moving, getting a new job, graduation and retirement to name a few of the targeting options.
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If I remember correctly there is something as “moving” or “moving company” in the audiences. Start there.
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If you want specific states you can target the locations, for example Colorado and Arizona (including people who show interest in said location) but set the targeting to life events – moving.
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