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How Would You Spend A Marketing Budget Of $4,000/mo?
If you needed to grow organically and authentically, how would you do it?
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1 Reply
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This depends almost entirely on the business and what you sell
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Definitely start with tailoring the approach of the personal brand and work with a pro in that niche.
Maybe she can do fitness modeling for clothes or make up tutorials.
Regardless, she has to niche down
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I’d use some of that budget to hire an ads specialist so that I didn’t throw the rest of it down the toilet.
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I’d start by defining her niche and target audience and then developing the messaging and branding that will resonate with that audience in her chosen niche.
After that, it’s down to developing a social media strategy that aligns with her goals. Does she want to raise awareness? Build a following? If she already has a following, is she looking to attract sponsorships?
This is a hard question to answer without knowing what kind of groundwork has been laid down and what her goals are because I would tackle each goal differently.
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Start by observing the page audience behaviour, their demographic + age. This will give you an insight of who they are and who to target when starting the ads. I’d also consider thinking about places you’d want to consider such as territories and how many you’d want to target. While you’re doing that, assess the assets that you have and whether they’re strong or mid, as well as your copy. Keep in mind, the market is OVER-saturated with ads. In conclusion, anyone can do ads but no one can perfect them. And ads only work if you see return back. Otherwise, something is not right.
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